FUJIFILM X-S10 | Cameras | FUJIFILM X Series & GFX

The world unfolds before the photographer’s eye.
There are moments of overwhelming beauty when your heart is moved without thinking.
When these emotions combine with Fujifilm’s color science, photographers can discover new possibilities.

A world only you can envision.
Stories only you can share.
Find your style and new motivation in breathtaking color.

FUJIFILM X-S10
A compact mirrorless camera body that’s packed with cutting-edge technologies to bring out your best as a photographer.
The portability and power of this camera will let you connect with your subjects like never before.
FUJIFILM X-S10 helps unleash your creativity to its fullest extent.

Promotion movie

A Camera that Expresses Your Mood

Great photos evoke deep emotions. Fix your eyes on the subject,
envision the story you want to tell, and use this tool to create with meaning.

Perfect Color to Define Your Photographic Style

A legacy in color science is at the root of any image you set out to create. Developed from knowledge and technologies accumulated over 85 years, Fujifilm’s Film Simulations produce superb depth, saturation, and tonality that need little-to-no enhancement.

“Straight out of camera,” truly takes on new meaning with Fujifilm’s legendary color reproduction and X-S10’s in-camera functionality. Customize any Film Simulation to make your own distinctive look by adjusting a wide range of parameters directly in-camera and modify original colors and textures to create a unique finish and define your creative style.

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Adjustable Parameter
AUTO/SP
Filter

CLASSIC Neg.

Based on SUPERIA, a color negative film loved by generations,
this Film Simulation mode provides high-contrast tonal gradation and adds depth
and definition to colors by adjusting their shades
in highlights and shadows while reducing saturation.

ASTIA/SOFT

Based on FUJICHROME ASTIA,
a reversal film designed for use in fashion portraits,
this Film Simulation mode prioritises soft and
faithful reproduction of skin tones while
also reproducing vivid blue skies and greenery.

Velvia/VIVID

Based on FUJICHROME Velvia,
an ultra vivid reversal film designed for professional use,
this Film Simulation mode provides richer
and high-contrast colors than the standard “PROVIA/STANDARD”,
normally used by landscape photographers.

18 Film Simulation modes packed with FUJIFILM’s color science

PROVIA/STANDARD

Velvia/VIVID

ASTIA/SOFT

CLASSIC CHROME

PRO Neg. Hi

PRO Neg. Std

CLASSIC Neg.

ETERNA/CINEMA

ETERNA BLEACH BYPASS

ACROS

MONOCHROME

Sepia

A Lightweight Body that Elevates Creativity.
More Compact Means More Opportunities.

Approx. 0 g

*Including battery and SD memory card

126.0mm × 85.4mm × 65.4mm

X-S10’s small, compact frame is designed to lighten the load on both your mind and your body, letting you explore your surroundings more freely and allowing you to, literally, take your photography further. It may weigh just 465g (16.4oz), but it doesn’t compromise on build quality or high-end features. The lighter load simply leaves you with more energy to make one more photo, or have more space to carry another lens, giving you a chance to take your photography to new places.

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126.0^mm × 85.1^mm × 65.4^mm

Dependable Autofocus for those Important Moments

With lightning-fast, accurate, and tenacious low-light autofocus, even the most fleeting of subjects are yours to photograph, so there’s nothing to get in the way of your creativity. Able to acquire focus in just 0.02 sec, advanced Face and Eye Detection AF means your portraits come in crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Even in dimly lit interiors or night-time scenes, there’s no stopping you. X-S10’s high-sensitivity back-illuminated sensor can operate at an amazing -7EV*, picking out candlelit scenes or moonlit moments with ease.
*When XF50mmF1.0 R WR lens is attached

Compose with Clarity, Even in the Dark.
Enjoy Uncompromising Image Quality Wherever Your Photography Takes You.

Within its compact body, X-S10 is equipped with a high-performance, five-axis In-Body Image Stabilization (IBIS) unit, which provides vibration reduction for those times you need it most. This high-performance gyroscope and accelerometer help to steady camera shake, allowing for sharper images. This means you can hand-hold the camera at shutter speeds up to six times slower than normal for still images or use it to help create smooth footage in video. Additionally, X-S10’s IBIS also synchronizes with Optical Image Stabilization (OIS) system lenses to deliver powerful and reliable image stabilization performance.

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Continuous
Shooting
Silent
Shooting
Pop up Flash
100fpsEVF
Eye Autofocus

Customize it to Suit Your Needs.
Create Personal Settings to Always Be Ready.

Offering full customization and adapting flawlessly to your style of photography, X-S10 lets you work faster, smarter, and more instinctively. Dedicated Function Settings let you recall frequently used menu items with a single push. You can also store your favorite settings to one of the mode dial’s four custom positions, allowing you to instantly switch between the most appropriate setup for the subject in your frame.

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Customize
Touch
Operation

Images are ready Straight Out of Camera.
Instantly Share Your Stories.

Connect with Bluetooth or Wi-Fi to easily send images to your smartphone and upload your favorite photos directly to social networking sites or instantly print and share your best images by linking up with a compatible instax™ printer.

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Wireless
Communication
Wired
Communication
Smartphone
instax

Turn Everyday Life into Dramatic Movies

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, FUJIFILM X-S10 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. You can even switch to Full HD mode and record at 240fps, to achieve a 10x slow-motion effect for those times where every part of the action needs to be seen.

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